In the Context of Supplier Selection Decisions, the Term Local

question 14

True/False

In the context of supplier selection decisions, the term local is typically defined as suppliers within a 100 mile radius of the buying organization.

---

Definitions:

Service-Sponsored Retail Franchise System

A franchising partnership where the franchisee offers services guided and branded by the franchisor, typically seen in sectors like hotels, car rentals, and fast food.

Administered Vertical Marketing System

A coordinated marketing strategy where a single member of the supply chain manages the promotion and distribution of products, without formal agreement.

Selective Distribution

A level of distribution density whereby a firm selects a few retailers in a specific geographic area to carry its products.

Distribution Extremes

The varying strategies in distributing products, ranging from intensive distribution, where products are available everywhere, to exclusive distribution, where products are available only in select outlets.