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Populations in both China and Western Europe succumbed to the plague in large numbers because both had
Consumer Behavior
The study of how individuals make decisions to spend their resources on consumption-related items.
Marginal Utility
The boost in satisfaction from the consumption of an additional item of a good or service.
Total Utility
The overall satisfaction or pleasure a consumer derives from consuming a certain quantity of goods or services.
Marginal Utility
The extra fulfillment or advantage a person gains by consuming an additional unit of a product or service.
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