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Topic to Research
Norms
Formal or informal societal rules that specify or prohibit certain behaviors in specific situations.
Selective Distortion
The process by which consumers interpret information in a biased way, often aligning it with their existing beliefs and perceptions.
Psychological Processes
Internal mental processes that influence understanding, decision-making, emotions, and overall psychological functioning.
Aspirational Reference Group
The individuals a consumer would like to emulate.
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