Examlex
IFRS uses the term "contingent" for assets and liabilities not recognized in the financial statements.
Trade Incentives
Measures used by governments or businesses to encourage international trade and investment, including tariffs, subsidies, and tax breaks.
Advertising Plan
A strategy laid out to communicate the benefits of a product or service to the target audience through various mediums.
Marketing Program
A comprehensive plan that integrates various marketing strategies and tactics, including advertising, promotions, and sales activities to achieve business objectives.
Sales Promotions
Short-term incentives or activities designed to boost sales or consumption of products or services.
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