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In a statement of cash flows, proceeds from issuing equity instruments should be classified as cash inflows from
Lifetime Value
The total worth to a business of a customer over the whole period of their relationship.
Potential Revenue Stream
Future income that could be generated from a business activity or investment, not yet realized.
Operational CRM
Customer relationship management focused on the direct interactions with customers, aiming to enhance customer service, sales, and marketing operations.
Back-Office
Refers to the administrative and support personnel in a company who are not client-facing, involved with functions such as accounting, IT, and human resources.
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