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The objective of financial reporting in the International Accounting Standards Board's (IASB's) Conceptual Framework
Search Engine Marketing
A digital marketing strategy used to increase the visibility of a website in search engine results pages.
Search Results Page
The page displayed by a web search engine in response to a query, listing the retrieved and ranked pieces of content related to the search term.
Paid Search Platform
An advertising service provided by search engines where businesses can display ads to users who search for specific keywords.
Google AdWords
An online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, or product listings within Google's ad network to web users.
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