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The decision to capitalize (as opposed to expense)a given expenditure will have a favourable effect on the debt-to-equity and debt-to-total-assets ratios.
Contractual Agreement
A legally binding contract that specifies the terms and conditions agreed upon by two or more parties.
Corporate Brand
The overall identity of a corporation as perceived by its customers, including its logo, communication, and visual appearance.
New Brand
The process of creating a new identity, including name, symbols, and design, for a product or company to establish its presence in the market.
Subbranding
The strategy of creating a secondary brand within the main brand to cater to a different segment of the market or to differentiate products within the same category.
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