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Contra- Asset accounts are NOT established to record the accumulated amortization for intangible assets.
Organic Social Ad
Unpaid content shared on social media platforms aimed at building a brand's presence and engaging with its audience.
Engagement Device
A tool or strategy designed to captivate attention and encourage interaction between the audience and the brand or content on digital platforms.
Opinion Leader
An individual who influences others' attitudes or behaviors because of their authority, knowledge, position, or relationship.
Ad Creative
The visual, audio, or textual content that is crafted for advertisements to capture the interest of the target audience and communicate the brand message.
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