The Revenue Principle Governs Two Things

question 58

Multiple Choice

The revenue principle governs two things:

• A)to record the amount to be received and in which journal to record this amount.
• B)where to record a revenue and the amount of revenue to record.
• C)when to record revenue and the amount of revenue to record.
• D)when to record a revenue and where to record this revenue.

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Definitions:

Frequency

In marketing, it refers to the number of times a target audience is exposed to an advertisement within a specific period.

Segmentation Capability

The ability of an organization to divide a market into distinct groups with similar needs or characteristics for more targeted marketing.

Visuals

Any graphical representation such as charts, graphs, photographs, videos, or diagrams used to communicate information or ideas effectively.

Paid Search

An advertising model where businesses pay a fee to have their website shown on the search engine results page when specific keywords are searched for.