Oregon Ducks, Inc

question 26

Essay

Oregon Ducks, Inc. is considering buying licenses for 12 megahertz of wireless spectrum in the 700 MHz range, which is suitable for delivering television to mobile phones. The 700 MHz signals can travel long distances and more easily penetrate walls and other obstacles. The acquisition cost is $250 million. In addition, because networks that operate in the 700 MHz range are less expensive to build than those in other portions of the spectrum, Ducks estimates annual costs of $25 million over the next 7 years and no salvage value. During the same period, the company expects to generate annual revenue of $30 million by offering television and video to mobile- phone users. Calculate the net present worth of this investment, and determine the acceptability of the investment if the company's minimum attractive rate of return is 13% per year.

Understand the principles of effective communication in business writing.

Recognize the importance and techniques of revising for conciseness and clarity in business documents.

Identify and apply different typefaces and design elements to enhance readability.

Learn the rules and techniques for effective proofreading.

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Definitions:

Medial Forebrain Bundle

A neural pathway in the brain involved in the regulation of reward, pleasure, and addiction.

Brainstem Structures

The lower part of the brain that connects the cerebrum with the spinal cord and controls basic life functions such as breathing.

Limbic System

A complex system of nerves and networks in the brain, associated with instincts, moods, and emotions.

Anterior Thalamus

A part of the thalamus located towards the front of the brain, playing a role in relaying sensory information and in the regulation of consciousness and sleep.