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You are deciding between three types of water heaters. The associated costs are shown below. The annual cost of operation for gas and oil heaters is estimated by 365 x 41045/EF x Fuel Cost per Btu, and the annual cost of operation for electric water heaters is estimated by 365 x 12.03/EF x Electricity Cost per kWh. The selected heater will be used for only one year and then sold at the market value. Which alternative should be selected?
In-Group
A social group to which a person psychologically identifies as being a member.
Individuals
Persons considered separately from other members of a group or the collective groups to which they belong.
Social Identity Theory
A psychological theory proposing that a person's sense of who they are is based on their group membership(s).
Self-Esteem
An individual’s overall subjective emotional evaluation of their own worth or personal value.
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