If a Health Intervention Involves a Health Communications Campaign -

question 16

Multiple Choice

If a health intervention involves a health communications campaign - using newspaper, radio, and television to deliver a health promotion message - what level of the social- ecological model is this campaign targeting?

• A) Individual
• B) Interpersonal/ Relationship
• C) Community
• D) Societal

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Definitions:

Cash Flows

The inflows and outflows of cash and cash equivalents, representing the operating, investing, and financing activities of an entity.

Net Present Value

The difference between the present value of an investment project’s cash inflows and the present value of its cash outflows.

Internal Rate

Internal Rate, often referred to as Internal Rate of Return (IRR), is the rate of growth a project is expected to generate, used in capital budgeting to estimate the profitability of potential investments.

Cash Flows

The movement of money into and out of a business or project, considered vital for assessing the financial health of an entity.