Prejudices Are NOT Functional When They

question 15

Multiple Choice

Prejudices are NOT functional when they

• A) provide rewards and punishments to those who display specific behaviors.
• B) challenge one's self-esteem.
• C) express a group's qualities that the members regard as unique and valuable.
• D) neatly organize the world into categories.

---

Definitions:

Demographic Variables

Demographic variables are characteristics such as age, gender, income, education level, and ethnicity, used to classify and understand target markets or populations.

Psychographic Variables

Characteristics of consumers or markets based on interests, lifestyles, attitudes, and values for segmentation purposes.

Segmentation Bases

Criteria or variables used for dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors, who might require separate products or marketing mixes.

Psychographic Segmentation

A marketing technique that divides consumers into sub-groups based on shared psychological characteristics, values, attitudes, interests, or lifestyles.