A Non-Quantitative Approach to Forecasting That Requires Simply the Presence

question 7

Multiple Choice

A non-quantitative approach to forecasting that requires simply the presence of people with some knowledge of the situation to be predicted is called

• A) simulations.
• B) the Delphi technique.
• C) signal monitoring.
• D) brainstorming.
• E) scenarios.

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Definitions:

Spiral of Silence Theory

Explains that ideas and opinions expressed in mass media can discourage expressions by people who hold dissenting opinions due to a sensitivity of feeling isolated or rejected.

Sequential Process

A series of steps or stages that are carried out in a specific order to achieve a particular goal or result.

Excellence Theory

A framework in public relations that emphasizes strategic management of communication to achieve effectiveness and acknowledges the role of public relations in organizational success.

Two-Way Symmetrical Communication

A model in public relations emphasizing mutual understanding and dialogue between an organization and its publics, rather than one-way persuasion.