According to Porter, the Term That Applies to the Breadth

question 22

Multiple Choice

According to Porter, the term that applies to the breadth of a company's target market is called

• A) competitive scope.
• B) differentiation.
• C) concentration.
• D) diversification.
• E) lower cost.

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Definitions:

Scientific Management

A management theory developed by F.W. Taylor aiming to improve economic efficiency and labor productivity through systematic study and analysis of work processes.

Historical Development

The process of change over time within human societies, cultures, or civilizations, often studied to understand present conditions.

Sociologist

An expert or scholar in sociology, which is the study of society, patterns of social relationships, social interaction, and culture.

Economist

A professional or scholar who studies, teaches, or practices economics, focusing on the distribution, production, and consumption of goods and services.