According to Porter, the Competitive Strategy That Applies to the Ability

question 11

Multiple Choice

According to Porter, the competitive strategy that applies to the ability to provide unique and superior value to the buyer in terms of product quality, special features, or after-sale service is called

• A) competitive scope.
• B) differentiation.
• C) concentration.
• D) diversification.
• E) lower cost.

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Definitions:

Routine Problem Solving

The use of simple, habitual decision-making strategies in buying situations that are familiar and not considered to be of high importance.

Behavioral Learning

Behavioral learning theory suggests that learning is the result of conditioning, where behavior is shaped through reinforcement or punishment, leading to a change in behavior patterns.

Response

The reaction to a specific stimulus or a set of conditions, often measured to assess outcomes in studies or customer feedback.

Reinforcement

In marketing, a strategy that involves using rewards or incentives to encourage repeat behavior or brand loyalty among consumers.