The PRIZM System Used by Nielsen Claritas Is a Direct

question 28

Multiple Choice

The PRIZM system used by Nielsen Claritas is a direct application of the concept of:

• A) site selection demographics.
• B) human resource demographics.
• C) geodemographics.
• D) investment demographics.

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Definitions:

U.S. Exports

involve products and services that are produced in the United States and sold to other countries, contributing to the country's GDP.

Aggregate Demand Curve

A graphical representation showing the relationship between the overall price level and the total demand for goods and services in an economy.

Marginal Propensity

The proportion of an additional income that an individual spends on consuming goods and services, rather than saving.

Consumption Function

An economic formula representing the relationship between total consumption and gross national income, suggesting how income influences spending behavior.