An Important Demographic Consequence of Very Low Fertility in Europe

question 28

Multiple Choice

An important demographic consequence of very low fertility in Europe is that:

• A) European countries have been actively recruiting immigrants to fill in the younger ages.
• B) European countries are aging.
• C) the status of women has risen dramatically.
• D) taxes have risen sharply in order to pay benefits to the elderly.

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Definitions:

Marketing Relationship

Strategies and tactics used by companies to attract, retain, and enhance relationships with customers.

Target Market

The particular group of consumers at which a product or service is aimed, identified by specific characteristics like age, gender, income, and lifestyle.

Ad Campaign

A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

Target Audience

The specific group of consumers identified as the intended recipient of an advertisement or message.