Examlex
_________-is the term used to refer to the process by which a minority group gradually adopts the customs and attitudes of the dominant culture.
External Environment
The outside factors and influences that affect an organization's decision-making process and performance, including economic, social, political, and technological factors.
Purchase Decision Process
The five stages a buyer passes through in making choices about which products and services to buy; includes problem recognition, information search, alternative evaluation, purchase decision, and postpurchase behavior.
Buyer
An individual or organization that purchases goods or services for personal use or for further processing or for resale.
Services
Intangible offerings provided by businesses or individuals that involve a performance or action to satisfy the needs of a customer or client.
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