Examlex
A helper asks, "What do you get from this that you don't get out of other situations?" The helper is attempting to identify:
Discrepancy
is a lack of consistency or agreement between two or more facts, figures, or perspectives.
Desired State
The preferred condition or situation a person or organization aims to achieve in the future.
Better Value
Offers products or services that are perceived to offer superior benefits relative to their cost.
Extended Problem Solving
A purchase decision process during which the consumer devotes considerable time and effort to analyzing alternatives; often occurs when the consumer perceives that the purchase decision entails a lot of risk.
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