Examlex
Small business research journals are intended to be read by entrepreneurs.
Influencing Behavior
The act of altering or guiding an individual's actions, decisions, or attitudes through various means like persuasion, reinforcement, or manipulation.
Suppressive Effects
The diminution or reduction of a biological or psychological response due to an external intervention, stimulus, or condition.
Punishment
The application of a stimulus that decreases the probability of a behavior being repeated, often by introducing an adverse consequence or removing a positive one.
Inhibition
When the presentation of the conditioned stimulus (CS) without the unconditioned stimulus (UCS) suppresses the conditioned response (CR).
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