The Majority of Dissatisfied Customers

question 16

Multiple Choice

The majority of dissatisfied customers:

• A) do not complain to the service provider.
• B) tell numerous others about the problem.
• C) can be kept as customers if the problem is resolved.
• D) all of the above.
• E) none of the above.

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Definitions:

Ethical

Pertaining to or dealing with morals or the principles of morality; pertaining to right and wrong in conduct.

Digital Object Identifier

A unique alphanumeric string used to identify a document, article, or object on the internet, ensuring a permanent web address.

Bibliographic Research

Research that involves the use of texts, literature, and documents as the primary source of information for study and analysis.

Document Object

In web development, it refers to a programming interface for HTML and XML documents, providing structured access and manipulation of the document's content.