__________Information Focuses on Lifestyles, Modes of Living, Needs, Motives, Attitudes

question 10

Multiple Choice

__________information focuses on lifestyles, modes of living, needs, motives, attitudes, reference groups, culture, social class, family influences, hobbies, political affiliation, and so on.

• A)Demographic
• B)Psychographic
• C)Firmographic
• D)None of the above

---

Definitions:

Interpersonal Power

The ability of an individual to influence the behavior or attitudes of another individual in a social interaction.

French and Raven

Two social psychologists who are best known for developing the theory of the five bases of social power, which include reward, coercive, legitimate, referent, and expert power.

Political Skill

The ability to understand and influence others in an organizational context, often to achieve personal or organizational objectives.

Organizations

Groups of people structured and managed to meet a need or to pursue collective goals on a continuing basis.