Communication Is Defined as

question 33

Multiple Choice

Communication is defined as

• A) a technical process that involves the transmission of data.
• B) a social process that involves information exchange.
• C) one person talking to another.
• D) organizational memos.
• E) gathering meaning to gain a strategic advantage.

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Definitions:

Aida Model

A marketing framework that outlines the consumer journey through Awareness, Interest, Desire, and Action, used to guide advertising strategies.

Brand Awareness

How well consumers recognize and understand a brand's characteristics or profile.

Generate Interest

The process of creating curiosity and enthusiasm among potential customers or stakeholders about a product, service, or idea.

Personal Selling

A promotional method involving direct interaction between a sales representative and a prospective buyer to influence the buyer's purchase decision.