From a Somewhat Mechanistic Standpoint, Managers May Enhance Their Referent

question 50

Multiple Choice

From a somewhat mechanistic standpoint, managers may enhance their referent power by choosing subordinates who

• A)have backgrounds similar to their own.
• B)are committed to their jobs.
• C)have goals that are similar to theirs.
• D)like or respect them.
• E)agree with their objectives.

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Definitions:

Hierarchy of Effects

A model that outlines the sequential stages a consumer goes through in the process from unawareness of a brand to purchase decision, including awareness, interest, desire, and action.

Adoption

The acceptance and integration of new ideas, technologies, or products into regular use by consumers or within an organization.

Awareness

The state or level of consciousness where one is informed or cognizant of something, such as a brand, issue, or product.

Trial

A method used in marketing to allow potential customers to try a product or service for a limited time to assess its value or effectiveness.