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Suppose that Gigantic Company is increasing in size. As Gigantic Company grows, demand for inputs causes input prices to rise. It is likely that continued growth will result in
Secondary Reinforcers
Stimuli that become reinforcing through their association with primary reinforcers, such as praise, which is not innately reinforcing but becomes so through association with positive experiences.
Positive Events
Occurrences that lead to beneficial or uplifting outcomes for individuals or groups.
Aversive Events
Unpleasant or undesirable occurrences that an individual seeks to avoid or escape from.
Positive Reinforcement
A motivational strategy in which a positive stimulus is presented after a desired behavior, increasing the likelihood of future occurrences of that behavior.
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