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A firm will not shut down in the short run as long as price exceeds
Social Celebrity
An individual who has gained fame and large followings through social media platforms.
Promotional Value
The increased awareness or sales generated for a brand, product, or service through marketing efforts and campaigns.
Advertising Content
Material created to promote a product, service, or idea through various media channels to influence consumer behavior.
Brand Involvement
The degree to which a consumer perceives a brand as significant and meaningful, often influencing their purchasing decisions and loyalty.
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