Since People Generally Know That Celebrities Are Paid to Endorse

question 17

Multiple Choice

Since people generally know that celebrities are paid to endorse products, celebrity endorsements signal to consumers that:

• A)the celebrity loves the product.
• B)the product is appealing.
• C)only rich people can afford the product.
• D)all of the above

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Definitions:

Innate Ability

Skills or qualities that a person is born with, not acquired or learned through experience or education.

Reliability

The degree to which an assessment tool produces stable and consistent results.

Validity

The extent to which a test, tool, or research study measures what it intends to measure.

Verbal Comprehension

The ability to understand and interpret spoken and written language.