The Main Purpose of Hiring the Celebrity Endorser Is To

question 258

Multiple Choice

The main purpose of hiring the celebrity endorser is to:

• A)make the customers try the product for the first time.
• B)make the customers buy the product repeatedly.
• C)convince the customers that using the product will turn them into celebrities as well.
• D)pay for the endorserʹs retirement expenses.

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Definitions:

Codes of Ethics

A set of guidelines designed to set out acceptable behaviors for members of a particular group, profession, or team.

Principle of Justice

A fundamental ethical guideline stating that fair treatment should be applied equally to all individuals within a specific context or society.

Unbiased

Showing no prejudice for or against something; impartial.

Principle of Individualism

The philosophical stance emphasizing the moral worth and autonomous rights of the individual over collective entities.