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Figure 8.12
-Figure 8.12 shows a demand and costs of an unregulated monopoly. This firm must
Limited Marketing
A strategy that involves targeting a specific market segment with a concentrated and streamlined marketing mix.
Market Fragmentation
The division of a market into smaller segments with varied preferences, characteristics, or needs, often resulting in increased competition.
Mass Marketing
a marketing strategy that targets a large, general audience with a uniform message, rather than tailoring messages to specific demographic or psychographic segments.
Positioning
The activities a firm undertakes to create a certain perception of its product in the eyes of the target market.
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