Of the Following List, Which Is a Stakeholder

question 62

Multiple Choice

Of the following list, which is a stakeholder?
I. Employee; II) Customer;
III. Community;
IV. Supplier

• A) I, II and IV only
• B) III only
• C) I and II only
• D) All

Recognize the importance and functions of customer relationship management (CRM) in marketing.

Understand the concept and application of segmentation, targeting, and positioning (STP) in marketing strategy.

Explain the use of customer-oriented metrics in evaluating marketing effectiveness.

Understand the impact of technology on the decline of mass media advertising.

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Definitions:

Treasury Bond

Debt obligation of the federal government with original maturity between 10 and 30 years.

Liquidate

To convert assets into cash or cash equivalents by selling them on the market.

Spot Price

The current market price at which a particular asset, such as a commodity, currency, or security, can be bought or sold for immediate delivery.

Silver Spot Price

The current market price at which silver can be bought or sold for immediate delivery.