Which of the Following Is True of Customer Relationship Management

question 16

Multiple Choice

Which of the following is true of customer relationship management (CRM)

• A) A typical CRM system includes market segmentation and analysis.
• B) It helps firms gain competitive advantage by making counterfeit knock-offs of genuine products.
• C) It encourages the production of standardized goods for all customers to reduce manufacturing costs.
• D) A CRM system prohibits firms from bundling goods and services together.

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Definitions:

Standard Machine-Hours

The estimated hours a machine is expected to operate under normal conditions.

Variable Overhead Efficiency Variance

The difference between the standard cost of variable overhead allocated for the actual output and the actual variable overhead incurred, reflecting efficiency in using resources.

Standard Machine-Hours

A predetermined measure of how many hours of machine time should be used for a given level of production output.

Standard Cost System

A system that assigns predetermined costs to products and services, used for setting budgets and measuring performance.