The Critical Differences Between the Designs of Goods and Services

question 34

Multiple Choice

The critical differences between the designs of goods and services lie in the:

• A) detailed product and process design phases.
• B) research and analysis phases.
• C) customer benefit package design and configuration phases.
• D) market introduction and deployment phases.

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Definitions:

Cardiovascular Exercise

Physical activity that increases heart rate and improves heart, lung, and circulatory system health.

Usage Barrier

Obstacles or factors that prevent or deter consumers from using a product or service, regardless of whether they have access to it.

New-Product Adopter

An individual or entity that purchases or uses a new product relatively early in its introduction to the market.