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Read the following scenario and answer questions.
Employment in the fast food industry (e.g. McDonalds, Tim Hortons, Wendy's, and so on) is a way of earning money for everyone from teenagers to senior citizens. The long hours of operation lend themselves to a series of shifts that fit the needs of students, homemakers, and retired persons. While rare, the possibility of workplace violence exists in this industry and no one who works there is immune.
-If a group of coworkers are ostracizing a fellow coworker by refusing to talk to them and making derogatory comments about them within their hearing, what term would best describe this behaviour?
Marketing Mix
A combination of factors under a company's control to influence consumers to purchase its products, typically described as Product, Price, Place, and Promotion.
Product-mix
The total range of products that a company offers to its customers, including all product lines and individual products.
Comarketing
Cooperative arrangement in which two businesses jointly market each other’s products.
Cobranding
Cooperative arrangement in which two or more businesses team up to closely link their names on a single product.
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