Which of the Following Statements Is True of the Service-Positioning

question 23

Multiple Choice

Which of the following statements is true of the service-positioning matrix (SPM)

• A) The horizontal axis of the SPM reflects the number of pathways built into a service system design by management.
• B) The SPM mainly focuses on the alignment of process choice with the characteristics of the manufactured good.
• C) The SPM helps management design a service system that best meets the technical and behavioral needs of customers.
• D) The vertical axis of the SPM denotes the repeatability of a customer's service-encounter activity sequence.

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Definitions:

Rightness Or Wrongness

Refers to the moral quality of actions, decisions, or behaviors as being morally correct or incorrect.

Survival Instinct

The innate or natural tendency to act or respond in a way that ensures survival and protection of oneself.

Social Egalitarians

Advocates for social equality, striving for equal rights and opportunities among all people within a society.

Goods And Services

The tangible products (goods) and intangible items (services) that satisfy human wants or needs and are offered in the marketplace.