Examlex
A DSM measures:
Market Segments
Subsets of a market made up of people or organizations with one or more characteristics that cause them to demand similar products.
Product Prices
The amount of money required to purchase a product, which can be influenced by factors like cost, demand, and competition.
Broad Array
A wide and diverse range of items or elements, often used to describe a comprehensive selection of products, services, or choices.
Differentiation Focus Strategy
A competitive approach where a business targets a specific segment of the market and offers unique features that appeal to that niche.
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