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The Getis-Ord G Statistic Allows You to Determine

question 4

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The Getis-Ord G statistic allows you to determine:


Definitions:

Buying Decisions

The process by which consumers identify their needs, gather information, evaluate alternatives, and make the purchase decision.

Benefits

Advantages or positive outcomes that an individual or organization receives from a product, service, or policy.

Prospective Customer

is an individual or organization potentially interested in purchasing a company's products or services, often targeted in marketing efforts.

Physicality

Physicality refers to the physical presence or aspects of something, often highlighting the tangible, sensory qualities.

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