A Spatial Join Can Be Used Instead of a Regular

question 7

Multiple Choice

A spatial join can be used instead of a regular attribute join when:

• A) The two tables do not have a common field
• B) The two tables have more than one common record
• C) The two tables have multiple common fields
• D) The two tables are in separate data formats (i.e., one is a shapefile and one is a coverage)

Understand the phases of the promotion decision process and the importance of identifying the target audience.

Understand the hierarchy of effects model in marketing communication.

Identify various stages in a consumer’s journey from awareness to advocacy.

Recognize the planning and implementation phases of an Integrated Marketing Communication (IMC) program.

---

Definitions:

Dividends

Payments made by a corporation to its shareholder members, reflecting the earnings the company has made and decided to distribute.

Constant Growth DDM

A dividend discount model that assumes dividends will continue to increase at a constant growth rate indefinitely, used to evaluate the price of a stock.

Preferred Stock

A class of ownership in a corporation that has a higher claim on assets and earnings than common stock, usually with fixed dividends and without voting rights.

Plowing Back

The reinvestment of earnings by a company back into its own operation or projects, also known as retained earnings.