"The Press May Not Be Successful Much of the Time

question 58

Multiple Choice

"The press may not be successful much of the time in telling people what to think, but it is stunningly successful in telling its readers what to think about." Bernard Cohen's classic statement on the media and public opinion best describes

• A) narrowcasting.
• B) hyperlocalism.
• C) managed news coverage.
• D) spin.
• E) agenda setting.

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Definitions:

Product Line

A range of related products offered by a single company, designed to serve different customer needs or market segments.

Market Share

The segment of a market dominated by a specific company or product.

Goods

Tangible products that are produced, bought, or sold to satisfy the needs or desires of consumers.

Concept Testing

The process of evaluating consumer response to an idea before introducing a product or service to the market, to ascertain its potential success.