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_____________Are the Set of Values That Are Implicit in Actions

question 16

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_____________are the set of values that are implicit in actions or patterns of behavior.


Definitions:

Sales Promotion

A set of nonpersonal communication tools designed to stimulate quicker and more frequent purchases of a product.

Personal Selling

The two-way flow of communication between a salesperson and a customer that is paid for by the firm and seeks to influence the customer’s purchase decision.

Summary Close

A sales technique where the main points of the presentation are summarized to reinforce the value of the offer and encourage a decision.

Salesperson

An individual who sells goods or services to customers, often working on commission and focusing on meeting customer needs.

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