The Objective Method of Measuring Social Class Is Based on Objective

question 64

Multiple Choice

The objective method of measuring social class is based on objective criteria that researchers can share with others. For this reason, sociologists:

• A) would rather use the subjective method.
• B) rely on this method when studying small communities.
• C) do not consider class in their analyses.
• D) prefer the reputational method as it is easier to get data.
• E) primarily use this method.

Apply knowledge of social psychology to interpret complex human behaviors in a variety of situations.

Examine the impact of population size and social norms on helping behavior.

Interpret the role of environmental factors, such as temperature, in affecting mood and behavior.

Understand and identify various persuasion techniques used in sales and marketing.

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Definitions:

Low-ball Technique

A persuasion and sales strategy where an initial, lower price is offered to gain agreement from a buyer, only to increase the price by introducing additional costs or factors.

Social Loafing

A phenomenon observed in group settings wherein individuals put in less effort on a task when working collectively compared to when working individually.

Social Loafing

The phenomenon where individuals exert less effort when working in a group than when working alone.

Philip Zimbardo

An American psychologist known for his research on social influence and the dynamics of time perspective, notably leading the Stanford prison experiment.