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On a multiple marking extinguisher the ratings for each class are:
Brand Coolness
The perception of a brand being trendy, favorable, and appealing to its target demographic, often associated with cultural relevance.
Brand Relevance
Describes the degree to which a brand or product meets the needs and desires of its targeted consumers, influencing their purchase decisions.
Signalling Value
The information that a product, service, or action conveys to others, often used in marketing to indicate quality, status, or other desirable attributes.
Linking Value
The process or benefit of connecting brands or products with consumers’ personal values, identities, or lifestyles, enhancing brand loyalty and engagement.
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