Which of the Following Statements About Communicating Messages to High

question 52

Multiple Choice

Which of the following statements about communicating messages to high school students is MOST accurate?

• A) High school students will respond to messages if they believe the information is relevant to them.
• B) High school students learn by hearing - what they hear will last longer than what they experience or do.
• C) High school students need messages that are similar, but more complex, than messages for preschool children.
• D) High school students do not understand cause and effect, nor do they perform well if they have to make choices.

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Definitions:

Incremental Marketing Effort

Additional marketing activities conducted to boost sales or market penetration, beyond the existing marketing plan.

Target Markets

Specific groups of potential customers at whom a company directs its marketing efforts.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products. These include product, price, place, and promotion.

Industry Trends

Patterns or general directions in which a specific industry is moving, often determined by changes in technology, consumer behavior, or regulatory environments.