Examlex
Which of the following does NOT belong with the following?
Customer Equity
A ratio that compares the financial investments a company puts into gaining and keeping customers to the financial return on those investments.
CRM Program
Customer Relationship Management program; a strategy for managing an organization's interactions with current and potential customers using data analysis about customers' history with a company.
Customer's Profitability
The financial benefit a company gains from dealing with a customer, considering the revenues generated and the costs associated with maintaining the relationship.
Order Status Communication
The process of providing updates to customers about the progress and current status of their orders, from placement through to delivery.
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