Examlex
The American Recovery and Reinvestment Act of 2009, is also known as the "Federal Stimulus."
Speaker
An individual who expresses thoughts, feelings, or information verbally to others.
Elaboration Likelihood Model
A theory of persuasion which proposes that persuasive messages can influence attitudes by two different routes: central or peripheral.
Central Route
A method of persuasion that involves in-depth analysis of the content of a message, leading to lasting attitude change.
Peripheral Route
A method of persuasion that relies on cues outside of the message content itself, such as the attractiveness or credibility of the source.
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