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A study of parenting styles across generations samples groups of participants at ages five, fifteen, and twenty at the same time. Which of the following terms best describes this design?
Database Marketing
A form of direct marketing using databases of customers or potential customers to generate personalized communications to promote a product or service.
Integrated Marketing Communications
A strategic approach that aims to unify different marketing methods to promote a consistent message across all channels.
Direct Marketing
A type of advertising strategy that aims to deliver promotional messages directly to potential customers on an individual basis, rather than through a mass medium.
Relationship Selling
A sales approach focused on building long-term relationships with customers, rather than just making immediate sales.
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