A Face-To-Face Unstructured Interview in Which a Number of People

question 39

Multiple Choice

A face-to-face unstructured interview in which a number of people are interviewed at the same time is known as a

• A) focus group.
• B) small group interview.
• C) case study.
• D) group questionnaire.

---

Definitions:

New-Task Buying

The process of making a purchase decision for a product or service that a buyer has no previous experience with.

Formula Presentation

A structured and often script-based method of presenting information, where specific points are made in a predetermined order to achieve clarity and impact.

Memorized Sales Presentation

A pre-scripted pitch that is learned and delivered verbatim by a salesperson, aiming for consistency in conveying the product's or service's benefits.

Non-Technical

Lacking specialized knowledge or expertise in a scientific or technical field, often referring to skills or tasks that do not require such background.