Ginelle Has Used a Semantic Differential to Assess Students' Favorability

question 40

Multiple Choice

Ginelle has used a semantic differential to assess students' favorability toward their university. The scale ranges from 0, which indicates they are not the least bit favorable, to 100, which indicates that they are extremely favorable to the university. As a measure of the conceptual variable of favorability toward the university, Ginelle's scale is probably a(n)

• A) ratio scale.
• B) interval scale.
• C) ordinal scale.
• D) nominal scale.

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