About Half of the Items on a Likert Scale Should

question 46

Multiple Choice

About half of the items on a Likert scale should be reversed scored in order to

• A) create an ordinal scale of measurement.
• B) control for acquiescent responding.
• C) reduce self-promotion.
• D) prevent the participant from guessing the research hypothesis.

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Definitions:

Total Revenue

The total income generated by a firm from selling its goods or services, calculated by multiplying the selling price per unit by the number of units sold.

Bushel

A measure of volume that is used in the United States for agricultural crops, equivalent to approximately 35.24 liters.

Quantity Sold

The total number of units of a product or service that have been sold within a specific time period.