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When choosing a measure to use for a study, it is important to
Market Risk
The risk of losses in investments due to market-wide phenomena, affecting all investments across the board.
CAPM Approach
A financial model used to determine the expected return on an investment, considering its risk relative to the market using the Capital Asset Pricing Model.
Shareholder Wealth
The value that shareholders gain from their investment in a company, measured by stock prices and dividends.
Project Risk
The uncertainty associated with achieving project objectives within defined constraints such as scope, time, and budget.
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